WITH A DEEP APPRECIATION FOR TURNING ON SNOW AND INNOVATIVE SHAPE DESIGN, WE CREATE TRULY UNIQUE RIDING EXPERIENCES, SIMPLY FOR THE SAKE OF BEAUTY AND JOY.
KORUA was born from a group of friends, who happened to be traveling snowboard nerds in our 30’s. On a trip to Japan in 2012 we witnessed the country's thriving snow-surf culture and their specifically “built for deep powder” boards. This spoke to our individual riding styles and interests. So when the opportunity arose to start our own brand, it was clear that the focus would lie on making boards that were easy-to-ride in our home mountains — the Alps, and that would turn exceptionally well. At the core of every KORUA board, is a sidecut that allows you to carve like no others on hard groomers, and a shape that lets you float through powder with ease. They truly are great all-round snowboards.
By putting more of an emphasis on building timeless shapes themselves, we chose to offer all of our boards with very minimal graphics that do not change each season. This allows us to invest more energy in the actual performance of each shape and stay free of seasonal “collections”. As a result, this makes production more sustainable, and also lowers the urge for one to buy a new snowboard each year based on updated graphics.
Since its inception, KORUA has been driven by our true passion for snowboarding, which we’ve shared through our ongoing Yearning For Turning video series. However, we live in a region where we are witnessing our glaciers melt and our snow seasons becoming shorter, which is why we felt it was necessary to step up to our own responsibility as a business and as individuals. That's why we became a proud member of the 1% For The Planet organization, and are personally engaged in, and donate, 1% of our annual sales to different NGO’s.
Through 1% For The Planet, we work with “Protect Our Winters Switzerland” who educate our community and take political action for the planet. We are also supporting the campaign “Save Paradise Forests” by Euronatur, who fight the illegal logging that's going on in Europe's last old growth forests. While we realize that we use wood for our quality core material, and we are fortunate enough to spend endless days playing in the mountains, we do our best to give back and protect the resources that provide us with so much joy.
This is our story. We hope you follow along.